AI From Scratch

Meet the team behind the training.

We pair real classroom teaching with real engineering experience — so your team doesn't just hear about AI, they leave knowing how to use it in the work they already do.

A teacher and a builder.

Our training is led by practitioners, not theorists. Most AI training is written by engineers, for engineers — ours isn't, and that's the whole point.

Liam Hoofe — Teacher
& Communicator

A background in teaching, marketing, communications and content strategy. He learned AI through daily professional practice and has helped oversee the development of multiple AI projects across different sectors — so he makes complex ideas land with people who have never touched the tech before.

Chris Dance — Builder
& Engineer

A decade of software engineering, having shipped products at FanDuel, Klarna & DoorDash. He brings the technical expertise and builds the learning platform and materials — and knows what AI tools actually hold up in a real working team.